Tag: master data management software tools

Ashish Joseph

Operational Paradigm Shift

The pandemic has indeed impelled organizations to rethink the way they approach traditional business operations. The market realigned businesses to adapt to the changing environment and optimize their costs. For the past couple of months, nearly every organization implemented work for home as a mandate. This shift in operations had both highs and lows in terms of productivity. Almost a year into the pandemic, the impacts are yet to be fully understood. The productivity realized from the remote workers, month on month, shaped the policies and led to investments in different tools that aided collaboration between teams. 

Impact on Delivery Centers

Technology companies have been leading the charge towards remote working as many have adopted permanent work from home options for their employees. While identifying cost avenues for optimization, office space allocation and commuting costs are places where redundant operational cash flow can be invested to other areas for scaling.

The availability and speed of internet connections across geographies have aided the transformation of office spaces for better utilization of the budget. Considering the current economy, office spaces are becoming expensive and inefficient. The Annual Survey by JLL Enterprises in 2020 reveals that organizations spend close to $10,000 on global office real estate cost per employee per year on an average. As offices have adopted social distancing policies, the need for more space per employee would result in even higher costs during these pandemic operations. To optimize their budgets, companies have reduced their allocation spaces and introduced regional contractual sub-offices to reduce the commute expenses of their employees in the big cities. 

With this, the notion of a 9-5 job is slowly being depleted and people have been paid based on their function rather than the time they spend at work. The flexibility of working hours while linking their performance to their delivery has seen momentum in terms of productivity per resource. An interesting fact that arose out of this pandemic economy is that the number of remote workers in a country is proportional to the country’s GDP. A work from home survey undertaken by The Economist in 2020 finds that only 11% of work from home jobs can be done in Cambodia, 37% in America, and 45% in Switzerland. 

The fact of the matter is that a privileged minority has been enjoying work from home for the past couple of months. While a vast majority of the semi-urban and rural population don’t have the infrastructure to support their functional roles. For better optimization and resource utilization, India would need to invest heavily in these resources to catch up on the deficit GDP from the past couple of quarters.

Long-term work from home options challenges the foundational fabric of our industrial operations. It can alter the shape and purpose of cities, change workplace gender distribution and equality. Above all, it can change how we perceive time, especially while estimating delivery. 

Overall Pulse Analysis

Many employees prefer to work from home as they can devote extra time to their family. While this option has been found to have a detrimental impact on organizational culture, creativity, and networking. Making decisions based on skewed information would have an adverse effect on the culture, productivity, and attrition. 

To gather sufficient input for decisions, PWC conducted a remote work survey in 2020 called “When everyone can work from home, what’s the office for“. Here are some insights from the report

Many businesses have aligned themselves to accommodate both on-premise and remote working model. Organizations need to figure out how to better collaborate and network with employees in ways to elevate the organization culture. 

As offices are slowly transitioning to a hybrid model, organizations have decentralized how they operate. They have shifted from working in a common centralized office to contractual office spaces as per employee role and function, to better allocate their operational budget. The survey found that 72% of the workers would like to work remotely at least 2 days a week. This showcases the need for a hybrid workspace in the long run. 

Maintaining & Sustaining Productivity

During the transition, keeping a check on the efficiency of remote workers was prime. The absence of these checks would jeopardize the delivery, resulting in a severe impact on customer satisfaction and retention.

This number however, could be far less if the scale of the survey was higher. This in turn signifies that productivity is not uniform and requires course corrective action to maintain the delivery. An initial approach from an employee’s standpoint would result in higher results. The measures to help remote workers be more productive were found to be as follows.

Many employees point out that greater flexibility of working hours and better equipment would help increase work productivity.

Most of the productivity hindrances can be solved by effective employee management. How a particular manager supervises their team members has a direct correlation towards their productivity and satisfaction to the project delivery. 

Theory X & Theory Y

Theory X and Theory Y were introduced by Douglas McGregor in his book, “The Human Side of Enterprise”. He talks about two styles of management in his research – Authoritarian (Theory X) and Participative (Theory Y). The theory heavily believes that Employee Beliefs directly influence their behavior in the organization. The approach that is taken by the organization will have a significant impact on the ability to manage team members. 

For theory X, McGregor speculates that “Without active intervention by management, people would be passive, even resistant to organizational needs. They must therefore be persuaded, rewarded, punished, controlled and their activities must be directed”

Work under this style of management tends to be repetitive and motivation is done based on a carrot and stick approach. Performance Appraisals and remuneration are directly correlated to tangible results and are often used to control staff and keep tabs on them. Organizations with several tiers of managers and supervisors tend to use this style. Here authority is rarely delegated, and control remains firmly centralized. 

Even though this style of management may seem outdated, big organizations find it unavoidable to adopt due to the sheer number of employees on the payroll and tight delivery deadlines.

When it comes to Theory Y, McGregor firmly believes that objectives should be arranged so that individuals can achieve their own goals and happily accomplish the organization’s goal at the same time.

Organizations that follow this style of management would have an optimistic and positive approach to people and problems. Here the team management is decentralized and participative.

Working under such organizational styles bestow greater responsibilities on employees and managers encourage them to develop skills and suggest areas of improvement. Appraisals in Theory Y organizations encourage open communication rather than to exercise control. This style of management has been popular these days as it results in employees wanting to have a meaningful career and looking forward to things beyond money.

Balancing X over Y

Even though McGregor suggests that Theory Y is better than Theory X. There are instances where managers would need to balance the styles depending upon how the team function even post the implementation of certain management strategies. This is very important from a remote working context as the time for intervention would be too late before it impacts the delivery. Even though Theory Y comprises creativity and discussion in its DNA, it has its limitations in terms of consistency and uniformity. An environment with varying rules and practices could be detrimental to the quality and operational standards of an organization. Hence maintaining a balance is important.

When we look at a typical cycle of Theory X, we can find that the foundational beliefs result in controlling practices, appearing in employee resistance which in turn delivers poor results. The results again cause the entire cycle to repeat, making the work monotonous and pointless. 

Upon the identification of resources that require course correction and supervision, understanding the root cause and subsequently adjusting your management style to solve the problem would be more beneficial in the long run. Theory X must only be used in dire circumstances requiring a course correction. The balance where we need to maintain is on how far we can establish control to not result in resistance which in turn wouldn’t impact the end goal.

Theory X and Theory Y can be directly correlated to Maslow’s hierarchy of Needs. The reason why Theory Y is superior to Theory X is that it focuses on the higher needs of the employee than their foundational needs. The theory Y managers gravitate towards making a connection with their team members on a personal level by creating a healthier atmosphere in the workplace. Theory Y brings in a pseudo-democratic environment, where employees can design, construct and publish their work in accordance with their personal and organizational goals.

When it comes to Theory X and Theory Y, striking a balance will not be perfect. The American Psychologist Bruce J Avolio, in his paper titled “Promoting more integrative strategies for leadership theory-building” speculates, “Managers who choose the Theory Y approach have a hands-off style of management. An organization with this style of management encourages participation and values an individual’s thoughts and goals. However, because there is no optimal way for a manager to choose between adopting either Theory X or Theory Y, it is likely that a manager will need to adopt both approaches depending on the evolving circumstances and levels of internal and external locus of control throughout the workplace”.

The New Normal 3.0

As circumstances keep changing by the day, organizations need to adapt to the rate at which the market is changing to envision new working models that take human interactions into account as well. The crises of 2020 made organizations build up their workforce capabilities that are critical for growth. Organizations must relook at their workforce by reskilling them in different areas of digital expertise as well as emotional, cognitive, and adaptive skills to push forward in our changing world.

About the Author –

Ashish Joseph is a Lead Consultant at GAVS working for a healthcare client in the Product Management space. His areas of expertise lie in branding and outbound product management.

He runs two independent series called BizPective & The Inside World, focusing on breaking down contemporary business trends and Growth strategies for independent artists on his website www.ashishjoseph.biz

Outside work, he is very passionate about basketball, music, and food.

Priyanka Pandey

A 2020 headline read, ‘The number of female CEOs in the Fortune 500 hits an all-time record’. It sounds like a great news until you start reading further. Only 37 of the 500 companies on the list were led by female CEOs which is just 7.4%. But it also marks a considerable jump from its preceding years’ rates which were 6.6% in 2019 and just 4.8% in 2018, i.e., 33 and 24 companies respectively. Another report by McKinsey & Co. on the advancing of women’s equality in the Asia-Pacific region, tells us that just around 25% of India’s workforce is female, and only 5% of them make it to the top. This decline in percentage is due to many women dropping out of their jobs. One of the major factors for women to take this decision is ‘sexism at the workplace’.

It has made its way into the ‘work-from-home’ world as well. Imagine this scenario: In a discussion about hiring employees for a new project, a male committee member says, “I think we should hire more men as this project requires spending extra time and effort“. In this case, it is not very difficult to identify the prejudice. But let’s consider another scenario- there is a need to move some machines for which a person asks for help saying, “I need a few strong men to help me lift this“. Most of the time people will not realize how problematic this statement is. This is an example of ‘gender microaggression’. But what exactly is a microaggression? Microaggression is verbal or nonverbal behavior that, intentionally or unintentionally, can communicate denigratory behavior towards the members of a minority/oppressed group which often goes unnoticed and unreported. In simple words, it is a form of discrimination that is subtle yet harmful. There are mainly 3 forms of Microaggressions: microassaults (purposeful discriminatory actions), microinsults (communicate a covert insulting message), and microinvalidations (dismiss the thoughts of certain groups). Different kinds of gender microaggressions are sexual objectification, second-class citizenship, use of sexist language, assumption of inferiority, restrictive gender roles, invisibility, sexist humor/jokes. According to Australia’s sex discrimination commissioner, Kate Jenkins, people typically don’t raise their voice against everyday sexism because it can be seen as too small to make a fuss about, but it matters. As the Women in the Workplace report also reflects, “Microaggressions can seem small when dealt with one by one. But when repeated over time, they can have a major impact.”

Let’s go back to the above example for people who could not identify what was wrong in that statement. When people use phrases like ‘strong men’, it tells that only men are strong and conversely, that women are weak. This statement does not have to be focused on gender at all. It can be rephrased as “I need a few strong people to help me lift this“, and people around can determine for themselves who the strong helpers will be. Few other examples of common gender-related microaggressions are:

• Mansplaining – Explaining a subject to a woman in a condescending, overconfident, and often oversimplified manner with a presumption that she wouldn’t know about it.
• Manterrupting – Unnecessary interruption of a woman by a man whenever she is trying to convey her ideas or thoughts.
• Bropropriating – A man taking a woman’s idea and showing it as his own hence, taking all the credit for it.
•  ‘Boys will be boys’ – A phrase used to dismiss any traditionally masculine behavior and not holding men accountable for their wrong deeds.
• Using differentiated words when describing women and men, such as ‘Bossy’ versus ‘Leader’, ‘Annoying’ versus ‘Passionate’.

The pandemic has given way to a new surge of microaggressions for working women. A law firm Slater and Gordon conducted a poll of 2,000 remote workers and found that 35% of women reported experiencing at least one sexist demand from their employer since the lockdown started. For video conferences, some women were asked to wear more make-up or do something to their hair, while others were asked to dress more provocatively. Their bosses also tried to justify this by saying it could ‘help win business’, or it was important to ‘look nice for the team’. Nearly 40% said these demands were targeted at women, rather than equally with their male peers. Also, a lot of women are being micromanaged by their managers while their male colleagues are not. This sends a message of distrust towards them. Researches have indicated that experiences with these microaggressions, and many others not mentioned above, are related to a negative impact on the standard of living, physical health as well as psychological health, such as unequal wages, migraines, heart disease, depression, anxiety, and body image dissatisfaction. As a result, women who experience such insidious, everyday forms of sexist discrimination, are three times more likely to regularly think about leaving the organization. Hence, sexism can not only impact the individual but also the overall performance and working culture of the organization. Eliminating such behavior at the physical and virtual workplace is extremely important and will enable the organization to break down the barriers for equal access to different career opportunities for leadership for women and will help include diverse thinking, perspectives, and experiences in the workplace at every level. As an individual, the most basic yet effective thing to do would be to develop an honest awareness of our own biases and stereotypes.

“Unless we tackle everyday sexism, the most innovative policies and initiatives designed to advance gender equality and inclusive and effective organisations will not deliver the change we need.” – Kate Jenkins

Here’s a small story of grace and grit which might inspire some, to take a stand against such gender-related microaggressions. Back in the 1970s, when feminism was a word unheard of, an incident took place. A woman saw a job advertisement by a telecom company, which said it required only male engineers. On seeing this requirement, she wrote back a postcard to the company’s Chairman questioning the gender biases. She was then called for a special interview, where they told her their side of the story – “We haven’t hired any women so far”. To which she replied, “You must start from somewhere.” Her name was Sudha Murty, who is now Chairperson of Infosys Foundation.

So, the next time when conversing with a colleague, consider all of this and be kind!

About the Author –

Priyanka is an ardent feminist and a dog-lover. She spends her free time cooking, reading poetry, and exploring new ways to conserve the environment.