We believe that a simple yet functional User Interface(UI) and an engaging User Experience(UX) are key to successful long term adoption. Our UI/UX design will keep things intuitive, conversational & feature-light for the user, but under the hood will facilitate a variety of needs, processes, intricate tasks, user roles and workflows. A lot of research goes into our UI/UX design to arrive at an optimal mix of functionality and ease of use.
Key Features
Research
- Defining the customer’s key business objectives
- Understanding how users will use the product
- Mapping out User Personas
- Aligning business objectives with user expectations
- Understanding Workflows
- Competitor Analysis
UI Design
- Visual Design with focus on Branding & Appeal
- Interaction Design with focus on Interactivity, Conversational UI, Responsive Design
UX Wireframing/Prototyping
- Interactive prototypes
- User testing of the prototypes
- Iterations based on testing results, user feedback
Development
- Working with the UI/UX designers, developers on the finalized design
- Tracking adherence to business goals
- Integration & Testing
- Analysis & Iterations