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AdTech

Navigating Through the Shift
for AdTech Companies

Overview

The phasing out of third-party cookies and the increasing stringency of privacy legislation will have a three-fold effect on the future of advertising technology (adtech) and marketing technology (martech) products.

1

AdTech platforms will have to adapt to user consent data, either through consent management systems or identity management solutions.
2

They would have to build partnerships to leverage first-party and second-party data. Additionally, they would have to build robust AI/ML models for improved targeting based on contextual or hybrid measurement models.
3

They will have to adopt robust data management solutions to tag and differentiate data according to user consent.
  • Our adtech team helps product companies design and build custom advertising solutions, including RTB (Real-Time Bidding), programming, and data management platforms. In addition, we help product companies resolve performance issues and build new and improved features quickly and seamlessly, accelerating their go-to-market timelines.
  • Our cloud-native engineering experience helps product companies solve custom use cases across the client-side (browsers) and server-side (cloud platforms) environments. Our rich expertise in computing, storage, networking, cloud, data science, and AI/ML empowers customers to build robust, cloud-native applications within stipulated timeframes, gaining advanced marketing analysis and in-depth consumer insights.

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Offerings and Solutions

Platform Engineering and Performance Engineering

  • Demand Side Platform (DSP)
  • Supply Side Platform (SSP)
  • Ad exchange
  • Retargeting platform
  • Campaign management platform

Data Management
Solutions

  • Data ingestion
  • Data processing
  • User profile creation
  • Data export
  • Data analysis and visualization

AI/ML Based
Solutions

  • Building AI/ML-based solutions across various use cases, including real-time and personalized ad management for recommendation engines

Success Stories

Partner Network