Data is a crucial component for any organization to generate revenue and provide the best-in-class experience for their customers. Various studies have shown that 60% of the organizations fail to implement UI tools, which are heavily dependent on data-driven technologies because organizations spend millions on buying these tools but not investing in the right talent to achieve them. Understanding of data is the first stepping stone for any organization to be data-driven. I implemented various data solutions from inception to implementation, which helped organizations to derive data-driven decisions. After fifteen years of extensive experience across multiple data technologies and platform, I have developed numerous critical data frameworks which have benefited organizations to be data-driven. The first essential pillar is to build a cohesive and robust enterprise data team.
Data is a driver for any business intelligence, analytics, insights, marketing campaigns, UI applications, tools, and technologies. It’s crucial to understand why and what the business needs before deciding to invest in any data technologies. Today, organizations are leveraging data for executing campaigns and defining customer 360-degree views to provide personalized and OMNI-channel experience using data KPIs. There are unlimited data tools available, and it became difficult to pick the right one, which fits all the requirements for the business and delivers a perfect solution. It all goes back to find the right leader who has deep experience on both sides of the coin (Business and Technology). It’s hard to find such talent but not impossible, and this decides the success or failure of any data implementation projects.
About the Author:
Sankul is the Vice President of the Enterprise Data Team at PSCU. is a value-driven and business-oriented data and IT technology leader with a proven track record for building enterprise applications and data-driven platforms. He believes the current generation and future leaders should be focused and good listeners, as it helps to perceive and deliver solutions.