Vijayalakshmi Rajesh

In this hyper-connected digital age, one may misconceive a ‘challenge’ to be a deadlock and associate it with negativity. To me a challenge always implies an opportunity. Opportunity to explore newer ways of reaching success. I strongly believe that without challenges life would be mundane. The rapid improvements and progress we see today were challenges overcome by someone.

To solve any problem, we need to accept its existence and understand its dynamics. Only then can we come up with solutions. When I started my career as a marketing professional, I was the only lady in my team and a fresher too. I had to overcome many challenges. I always had the attitude to keep fighting. At times, I had no support as I was the only one swimming against the tide. But I never gave up!

I salute my mother for raising me to never shy away from challenges. I would like to share my memories of the wonderful days I spent with her. My mother had a charming personality. I admired her patience. She was a multitasker. To me, no one could match her skills at embroidery and knitting. Her zeal and enthusiasm towards life inspire me even today. I remember during my school days, I often found her immersed in her handiwork, which she also taught many women who subsequently started their businesses. After school, I would look at the work she had done that day. While she was busy in the kitchen, I would hold the cloth in my hand and closely examine the artwork. While the front side was beautiful, the backside attracted me more because it would reveal the effort put in to create the masterpiece. For my wedding, my mother gifted me a beautifully embroidered handkerchief. I immediately flipped it to look at the techniques used to keep the backside neat. My mother said something beautiful then. She said, “I noticed how you always check the work behind before looking at the actual finished product on the front. This goes on to show that you are a person who will view challenges first and learn through them. Never give up your attitude to fight and your eye for detail.”

My mother’s values have led me onto a successful path in CSR. I get immense satisfaction whenever I complete projects. I remember a child, about 6 years old, from the school where I built a library. She came to me with a flower in her hand which she had picked on her way to school and told me, “Ma’am we are grateful for all these books. I am going to read all the books and become a doctor one day.” I could feel my mother patting me on my back and my eyes welling up because only I knew the challenges I had to face in delivering the project. But these little things mean a lot to me.

I have recently noticed an interesting paradigm, especially among the younger generation. Some are not only fighting their own problems, but they are also trying to resolve the problems faced by others.

To quote an example. I read about Jayalakshmi from Pudukottai, Tamil Nadu, India, in a leading daily. She was selected to visit NASA’s Kennedy Space Centre in the US after winning a competition. Through her plea for financial support, she secured excess funding. She then channelized the surplus funds to build public toilets in her village. She also convinced her fellow villagers who were hesitant about the idea to build toilets. To me, this is extraordinary because she has challenged the status quo and won the battle for many!

To everyone out there I would say – Challenges are just as difficult as we perceive them to be. We can overcome them if we view them as opportunities. Explore the world of endless possibilities with a fighting spirit. Today we have a vaccine for COVID, created in the shortest span of time by scientists. No vaccine has been readied from scratch in less than a year. The days of “It has always been done this way” are long gone!

About the Author –

Vijayalakshmi comes with 20 years of Marketing and Academic experience. She is the Founder and Managing Trustee at ZRII TRUST. ZRII was formed as a platform to deliver high-impact social projects through Corporate Social Responsibility (CSR) funds.

Her work includes raising awareness about modern-day issues that women and children face. She is actively involved in ensuring safer and improved workspaces for women. Some of her trophy programs are under women empowerment which includes a year-long training program for women of southern Tamil Nadu, a driver training program for women to drive app-based cabs, and placement of women in factories.

Vijayalakshmi is an ombudsperson at GAVS and guides GAVS in our endeavor to be a gender-balanced and respectful workplace.